Swearing is not negative.
Let's make this very simple. And it's only because the topic arose with a few people. And if you think it's you then it's not.

Swearing is not bad in itself. There are the words like shit, crap, and poo, they all refer to exactly the same thing, the only difference is the weight they carry. The weight they carry is learned culturally, which in itself varies from culture to culture, and proves that words lack an intrinsic quality of being offensive. But the fact that it carries weight is ultimately because you believe the word does, your own mind creates that weight. Proof of this is some people can be offended by "shit" and some people won't -- very simple. Also there are times that you are comfortable or uncomfortable with swears, it changes. Therefore when you hear a swear and you aren't accepting of it or try to push it away, or you're offended by it, that most likely has absolutely nothing to do with the swear or the source it came from, but from you. Therefore you can get used to hearing swears and create some sort of understanding about them, or you can believe your own mental projections that they are "bad" and enter your own game of cowering and writhing away from your own projections. The latter has nothing to do with the swear or the outside world at all, it's just you. Therefore when you swear at others sometimes it has the possibility of cutting their fears and mental habits and getting them to see things differently. People hold onto certain definitions of the way things are and sometimes when you challenge those they can flip out, go crazy, laugh, or learn something -- it depends on the method or situation. When something carries great weight in a person's mind they create that own weight with their afflicted perception, and simultaneously if that something has more weight a person will listen more closely to that and the word will penetrate, so why not use that object of great weight in order to show them how they think? Sometimes if you're nice they won't listen, if you write it out they won't listen, so why not just take a cutting approach and go right to the source?

And then for other people there's no tolerance for swearing at all, or it's better to be "safe than sorry," so out of understanding you cater your own speech to their narrow comfort zone, even when you have the insight that swearing isn't inherently a bad thing. And chances are if the individual can't handle swearing then their perceptiveness is quite low in the first place, which means they won't recognize or appreciate the fact that you're catering to their narrow comfort zone anyway, but in the end you recognize and understand this all anyway. When you cultivate a dynamic mind then it can cater to all sorts of weirdos with different narrow comfort zones.

And so you have people like Bill O'Reilly who won't (normally) swear, but they yell "shut up" or "shut your mouth" with hatred and harmful intent. So it's okay to increase your own anger, insult others, or to create gossip, or to use speech that creates a negative result, as long as you don't say about seven naughty words while doing so? That is called a neurosis. It is not based on logic and it does not accomplish its goal of creating speech which helps yourself or others. You can say "fuck you" affectionately or you can say "you're a silly goose" with malice, there are many different circumstances and different people. So while people like to keep things a certain way, or "my way," which is incomprehensible in the first place since things are constantly in a stage of change, that certain way is not reality. Reality is dynamic. Maybe they're taught that this language is a certain way and there are these certain meanings and if you pray to this certain thing then it's like a controlled game where everything works out. But for anyone who's experienced anything outside of that, which is probably everyone since 99.99% of the universe is outside of it, then those things are worth at least looking at if not throwing out. It's not that those things aren't beneficial, it's that they shouldn't create binding ways of seeing the world, if they do then they aren't as beneficial as they could be, it comes down to your perception.

Therefore, either the effect of your speech is positive or it isn't. You determine it beforehand based on the circumstances. Sometimes you have the perceptiveness to tell beforehand, sometimes you don't and make a mistake. Therefore you keep your awareness sharp and your mind open. When you dull down your awareness or avoid facts because you think they might result in discomfort or pain, then ultimately you are creating the causes for both your own stupidity and the resulting lack of ability to see things dynamically and with a sharp mind, which results in suffering for both yourself and others. So either the effect of your speech is positive or it isn't. Sometimes it's better to avoid swearing -- very simple. Sometimes it's better to swear.

Apply it to everything, words are easy. Apply it to subjects like sex, violence, or whatever in films. What's the difference between a word and the concept of something like "sex"? Concepts are something your mind creates. First off, movies aren't real. When people struggle with watching something exciting in a film then usually they can't even recognize that fact, myself included. So after acknowledging that: If the film is referring to something real like "sex," then either this thing happens outside the film or it doesn't, and either the film portrays it accurately or it doesn't. It doesn't matter how you react to it, if that thing is out there then it's out there, and if it's not out there then why worry in the first place? When your own mind struggles with it, that is you and not the film or the filmmakers. If you see a monster in a film, so what? It's not real. If you see sex then so what? It happens. If you see poverty in places like Africa and it makes you uncomfortable then so what? It's out there whether you can perceive it or not.

But then there are aspects of films which actually do create harm, they could be giving false information or manipulating minds in a negative way, like propaganda for example. So people will eat up stuff like propaganda and buy into bullshit like wars, and it creates a direct perception of their hating other human beings, but if someone says "fuck" on the news it's like the world is ending? If someone flashes a tittie on live TV, even though all women have them, people take out their guns? There's quite a few Hollywood movies created from a racist perspective and delivering a racist view to the audience, whether directly or indirectly, and there are no swears whatsoever. There's shit like Indiana Jones with an asshole swinging his whip over god knows what, and in the mean time it has nothing to do with reality, but people might even apprehend the world as being adventurous or cool like that and that alone can cause delusions. It's all "good guys" and "Nazis". Creating that polarity in people's minds, I believe, makes them stupid. So there's all this escapist crap, propaganda, things that actually cause harm to others, and people gobble it up because it fits into their narrow comfort zone. But god forbid, you throw some swears in a movie, some violence, you challenge the way people think by facing people with the same definitions they hold tightly onto, and they throw a bitch fit, they want to nail you to a cross. I've made all sorts of media with naughtiness and swearing in it, most of it many years old in the first place, if people don't like it they don't have to watch it. I've had so many people get turned off, or think I'm an idiot, or think I'm onto something, I really don't care. I care about people's minds. I have my own issues to deal with and I'm no better, but at least I've trained in something and I can offer it, like a grocery bagger handling your groceries.

So, don't get offended by words alone, or by concepts. When you get past your own pet peeves and neuroses then you can actually look at the reality of it. When you can look at the reality of it then you can "get offended" at the right things, things that actually harm others, things that make other people stupid. If you get offended by words or your projections of things then you're not helping anyone, including yourself. Just having the intellectual understanding of that is excellent. People get offended either way though so there's no point in blaming yourself or others or repressing it, just create understanding. Just because it's difficult to not be offended doesn't mean it's someone else's fault when you're offended, it means you don't have the method. An approach of dealing with it is a different story. Just analyzing it alone is good enough though, I think.

This extra-long public service announcement was brought to you by an asshole.